Estèe Lauder

Modern Muse Le Rouge by Estèe Lauder, is a campaign promoting its latest perfume. The goal is to promote the Estèe Lauder brand through series of videos featuring Kendall Jenner. Mobile is a big part of the strategies. However, traditionally interactive pre-roll on mobile has always been a direct translation from the desktop form, which is not the most optimal solution. It follows a very linear interaction model, in which a user taps on a call-to-action (eg. "Tap to learn more") to open a microsite that contains additional information or interactive elements. Thus, when I received this campaign, I sought to re-design the current interactive pre-roll on mobile.

Due to the re-design, Estèe Lauder decided to partner with Yahoo on this campaign. The campaign was successfully run in the last quarter of 2015, with its performance higher than average mobile interactive pre-roll units.

Role Interaction design, visual design   Tool Photoshop

Problem
Ideation + Reference
Design
Saliency Testing